Re-invent the Future Carson Systems was looking to re-invent their Future of Web Apps identity while branching out with two new conferences – The Future of Online Advertising and The Future of Web Design. The new identity needed to tie in all three conferences with a unified look and feel, yet also carry their own distinctive look. In addition, a new website needed to be designed and built for all three sites that unified the conference information and was easy for Carson Systems to update.

From early conversations we knew the Future of Web Apps brand and site was not living up to the name. The brand needed to convey the high quality of the speakers and emphasize the forward thinking nature of the conference. The first step to tackle this problem was an identity design project which resulted in the logo, color pallet and type treatment for all three brands. Once the brand direction was set, we began to apply it a newly structured conference site.

The result was a strong and bold site that makes all three conferences stand out among their competitors. We developed a complimentary color pallet for all three sites, revolving around a rich brown color to tie in the three properties. Then each site uses it's own primary identity color, appropriately selected based on the focus of each conference, to uniquely identify it from the others.

Services

• Visual Design
• XHTML/CSS
• Identity and Branding