Introducing innovation. xm|Edit had a new type of product that brought a style of editing never before used in the editing profession. The new product, called Traffic, used a non-linear style of editing that was flexible, extensible, and cut repetitive editing tasks down to a few clicks. Xm|edit needed to develop a brand style for the product and present a new interface so it was both clear and intriguing to visitors who had never seen Traffic before.

To solve this problem, Arroba Graphics worked with xm|Edit to design a homepage which allowed visitors to get a quick sense of what the product was for and its key advantages. Surfacing product screen shots, developing a product overview and tutorial movies all helped visitors get a clear picture of the advantage of this unique style of editing prior to downloading the trial.

Services

• Visual Design and concept
• XHTML/CSS Development